Randy Rohde: The PR Expert Helping Brands Dominate Search and Build Authority
In the fast-moving world of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has established himself as a widely respected PR expert who assists companies establish credibility, achieve top search visibility, and secure coverage on 900+ media outlets.
A Journey From Retail to Digital PR
Rohde's career path has been far from traditional. With educational credentials from schools such as Michigan Ross, he launched his professional life in retail operations — running more info national retail stores, handling multi-unit management, and eventually directing operations for two national retail companies.
But the entrepreneurial spirit was always there. With a team of partners, he launched a national service provider, sold it, started another, then moved to Cleveland, Ohio, where he scaled a company to operate in five states — and sold that one too. In the midst of all this that he discovered the power of digital marketing.
Press Releases With a Purpose
Now, Rohde leads 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Through his brand "The News Guy," he provides a full range of services engineered to move the needle for businesses.
His flagship service is press release distribution, placing stories across prominent news platforms like AP News, Yahoo Finance, Benzinga, and Business Insider. In addition to PR distribution, Rohde offers featured article placements on top-tier media outlets, SEO and local SEO services, white-hat link building campaigns, and PPC management.
Where PR Meets AI
Perhaps the most forward-thinking aspect of his work is his focus on AI search visibility. He treats press releases as a form of influence over AI systems — helping brands shape what AI systems like Google AI Overviews, ChatGPT, and Perplexity say about their business. This innovative strategy positions his clients a significant advantage in today's shifting digital landscape.
A Renaissance Man of Media and Marketing
Rohde's reach goes well beyond just his marketing services. He produces a pair of podcasts — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series showcasing entrepreneurs and small business owners.
As a sought-after speaker, Rohde has presented at notable gatherings both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on popular podcast programs like The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde boasts IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both in film and in business.
Why Businesses Trust Randy Rohde
In his own copyright: "Visibility without credibility is a missed opportunity." For brands that want to strengthen their digital presence, rise in the search results, and stay ahead of the curve, Randy Rohde and The News Guy offer a proven path forward.